Kenyan consumers comparing branded retail packaging in a supermarket aisle, making deliberate portion-aware purchases

The Great Appetite Reset: How Weight-Loss Drugs Are Quietly Rewriting the Packaging Brief

Standfirst: Ozempic, Wegovy, Mounjaro and related medicines are usually discussed as a healthcare story. For packaging and FMCG companies, they may also be an early signal of a new consumer economy built around smaller appetites, smaller portions and more deliberate purchasing. For decades, the food and packaging industries have been designed around a fairly stable assumption: […]

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